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Board of Directors
 Kate
Purmal, President
Kate has over 17 years of computer industry experience as entrepreneur,
corporate executive and independent consultant. Her consulting focus
is early stage technology ventures. Kate thrives in fast-paced,
results-oriented start-up environments. She leverages her unique
blend of deep technical expertise with a breadth of business experience
to accelerate her clients' transition from technology-focused to
customer-focused companies.
Kate's passion for start-ups began at Palm Computing Inc., where
as a founding team member, she built and ran the Product Marketing
and Strategic Alliance organizations. She has held senior roles
in marketing, product marketing, business development, sales, and
engineering at Palm, Interleaf, Grid Systems, and Computer Associates.
She specializes in enterprise application, infrastructure and security
software, mobile computing, and software development platforms and
services. Past clients include Intuit, Hewlett-Packard,
Handspring, Palm Inc., Cranite Systems and BigFix Inc.
In addition to her consulting practice, Kate is a founder and director
of Liquid Machines, a Boston-based enterprise security software
start-up. She is President of Women in Consulting, a collaborative
non-profit organization for independent consultants, and serves
on the board of Kimya Institute, a non-profit dedicated to the responsible
lifelong care of captive wild animals. In March 2003, Kate was nominated for
the Silicon Valley / San Jose Business Journal's "Most
Influential Women in Business" of Silicon Valley award. Kate
has a BA in Applied Mathematics from the University of California,
San Diego. kate@driverdriver.com,
650.593.9795
 Lisa
Goldman, Vice President
Lisa Goldman is a Partner at Management Associates, an
international management consulting firm that is known for producing
extraordinary results for the leaders, employees, and investors
of corporate clients. The firm specializes in Fortune 100 clients
and start-up environments.
Lisa is a recognized expert in working with business unit managers
and their staffs to deliver results that wouldn't have been possible.
Her work is distinct in its ability to have people share a common
set of objectives, produce a coordinated framework for action, and
achieve unprecedented results that impact the bottom line.
Lisa has served clients in the telecommunications, customer service,
securities trading, interactive learning products, and computer
industries. Prior to consulting for the last 12 years, she brings
16 years of management experience in strategic planning, marketing,
sales, and customer service operations.
lisa@massociate.com, 650.637.0404
 Karilee
Wirthlin, Secretary
Known as "KL" to her colleagues in the industry, Karilee
Wirthlin combines her 12 years of sales support experience with
her technical background to manage innovative, targeted, and effective
communications programs and web content management programs. She
provides immediate, in-depth knowledge of sales, marketing, and
Internet technology to both achieve and accelerate a company's strategic
objectives.
Karilee's most valuable contribution to a project is her ability
to tap individual talent and mobilize teams to think beyond current
organizational structures and then produce outstanding results.
Her passion for technology feeds her personal interest in using
technology as a way to connect people and ideas. Prior to KL Consulting,
she worked at SGI, Marble Associates, and NeXT Computer. She graduated
from Mills College with a degree in Computer Science. karilee@klconsulting.com,
650.947.4986
 Deb
Miller, Treasurer
Deborah Miller has achieved critical success over 20 years of experience
in both finance and operations. She has a broad perspective on issues
of operational efficiency and effective collaboration with vendors,
suppliers and customers. Deb has held positions in the hardware,
software and services business. She recently established DM Consulting,
LLC.
DM Consulting, LLC specializes in supply chain management services
and focuses on operational budgeting and analysis, establishing
vendor relationships, creating robust planning processes and organizations.
She is a firm believer in performance metrics (cost, quality and
schedule) and developing processes and procedures. She has her MBA
from the University of Washington, Seattle, Washington. debmiller@dmconsultingllc.com,
650.401.7108
 Laura
Vavrunek, Director of Marketing
Laura Vavrunek brings more than 14 years of experience
in marketing communications, business development, account management
and engineering. As co-founder of MAXMIN Marketing, a results-oriented,
marketing and creative services company, she leads the client services
and marketing program execution for businesses that need help with
lead generation, building market awareness, and launching products
and services.
Laura has held several marketing management positions while working
with worldwide organizations including Apple Computer, Hewlett-Packard,
Inktomi, KPMG Peat Marwick, Plantronics and start-up enterprises
Cunningham Communication, Fuel, Lipstream Networks, Octiv, and Rasna
Corporation. She earned her Bachelor of Science degree in Mechanical
Engineering from UC San Diego and has completed international marketing
communication courses from UC Santa Cruz. laurav@maxminmarketing.com,
650.559.0962
 Jen
Berkley, Director of Membership
Jennifer, owner and founder of The Insight Advantage, has
over 15 years of experience in integrating customer insight into
businesses to help them make key business decisions with customers'
current and emerging needs in mind. The Insight Advantage works
across a variety of industries providing companies with the means
to gather customer input via telephone interviewing, web or print
surveys, and focus groups.
Jennifer brings a broad knowledge of organizational issues to all
projects, as well as extraordinary project management skills, having
held management roles in many different functional areas and managed
several large-scale organization-wide projects throughout her career,
prior to launching The Insight Advantage in 2000. jberkley@theinsightadvantage.com,
408.358.0700
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